January 25, 2022
Workday Vs. Work Moments – Avoid burnout in the workplace
Another workday. It's 6 a.m. Time to wake up and get going. You take a shower, brush your teeth and make some coffee. You take a quick look at your
April 1, 2021
Build an impressive Case Study video for your startup
If you're looking to get recognition for your traction and showcase your expertise, a case study video is the tool for your startup. It's a critical asset in the arsenal
March 31, 2021
Essential steps for Creating Video Content
When you're creating video content to gain traction or deliver an idea, it can be tempting to jump right into editing without a plan. DON'T! It's a recipe for weak
March 30, 2021
A persuasive pitch for an early-stage startup
Being an early-stage startup founder is complicated. It's a mix of figuring out markets, assembling a team, launching an MVP, and of course
March 28, 2021
Essential life lessons from my 5-year-old
When I found out I would be a mom, I thought I was ready for what was to come. I had been preparing personally and professionally to navigate motherhood, to
March 27, 2021
Brand identity: the core of meaningful marketing content
As a marketing consultant, I know that the brands that win and always drive sales are those that keep a relationship with their audience. Hence, they engage with their community through
March 26, 2021
User-centric storytelling for a brand message that sticks
One of the most common mistakes startups make when developing pitches or promotional material is making it all about the product and features. When their efforts fall flat, they wonder
March 25, 2021
Video translation do’s and don’ts
Video translation is a smart way to repurpose a marketing video. Needless to say, when your business is crossing over to other territories, your sales message must land as you
March 24, 2021
Street art: Top 10 Instagram accounts to follow
I've had the luck to be surrounded by incredible street art. I lived in New York City for six years, circa 2006, right around the time Kidrobot and the vinyl
March 23, 2021
Top 5 Marketing Video ideas to grow your startup
From pitch to launch, marketing videos are highly effective tools to support your startup's development. However, depending on your sales or fundraising needs, there's a specific kind of video to
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