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Dominate your pitch competition
February 20, 2022

Pitch Competition – 9 Tips to dominate your presentation

  I had the opportunity to be a pitch mentor for a pitch competition a few days ago. So with that experience fresh in my head, I put together a list

By Alejandra Copeland
Increase your productivity: Workday vs. Work Moments
January 25, 2022

Workday Vs. Work Moments – Avoid burnout in the workplace

Another workday. It's 6 a.m. Time to wake up and get going. You take a shower, brush your teeth and make some coffee. You take a quick look at your

By Alejandra Copeland
ok yes podcast thumbnail "elevator pitch"
January 18, 2022

Elevator Pitch – 7 parts

You enter the elevator. Suddenly your ideal business partner walks in, right after you. The thing is, he doesn't know who you are or that you need his help. He's

By Alejandra Copeland
Thumbnail for blog post: How to Produce a Case Study. Click to read it
April 1, 2021

Building an Impressive Case Study for your Startup

A case study can play a critical asset for an emerging brand, building credibility to motivate future investors and capture clients. Additionally, case studies often function as public relations tools

By Alejandra Copeland
Thumbnail for blog post: Essential steps for creating video content. Click to read it
March 31, 2021

Essential steps for Creating Video Content

When you're creating video content to gain traction or deliver an idea, it can be tempting to jump right into editing without a plan. DON'T! It's a recipe for weak

By Alejandra Copeland
Thumbnail for blog post: A persuasive startup pitch. Click to read it
March 30, 2021

A persuasive pitch for an early-stage startup

Being an early-stage startup founder is complicated. It's a mix of figuring out markets, assembling a team, launching an MVP, and of course

By Alejandra Copeland
Article about life lessons
March 28, 2021

Essential life lessons from my 5-year-old

When I found out I would be a mom, I thought I was ready for what was to come. I had been preparing personally and professionally to navigate motherhood, to

By Alejandra Copeland
article about brand identity
March 27, 2021

Brand identity: the core of meaningful marketing content

As a marketing consultant, I've learned that the brands that succeed and continuously drive sales are those that cultivate and maintain a relationship with their audience. They engage with their community

By Alejandra Copeland
Article about a User-Centric Story
March 26, 2021

User-centric storytelling for a brand message that sticks

One of the most common mistakes startups make when developing pitches or promotional material is making it all about the product and features. When their efforts fall flat, they wonder

By Alejandra Copeland
Article about translating
March 25, 2021

Video translation do’s and don’ts

Video translation is a smart way to repurpose a marketing video. Needless to say, when your business is crossing over, your sales message must come across as you intended.  Here's the

By Alejandra Copeland
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