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Build an impressive Case Study video for your startup


If you’re looking to get recognition for your traction and showcase your expertise, a case study video is the tool for your startup. It’s a critical asset in the arsenal of content for any thriving business. So, if you’re eyeing the trophy at an awards show, keep reading!

A case study video uses a story format to recap a business challenge, the method behind a solution, and its results over time. It’s a solid tool to build trust to motivate future investors and capture clients. Naturally, it’s a great public relations tool. 

Most award shows require experts to review a case study with a company’s work. But to create an outstanding video, you must include some basic concepts.

Here are the steps to build a winning case study video:


1. Roll out the red carpet to introduce your company

The best way to start your case study video is to open with a brief elevator pitch or company tagline. This way, you’ll position your business as you control how it’s perceived.

Look for ways to highlight positive aspects of your business in your introduction, such as your fast turnaround times or your all-star team. So, set the tone before you dive into ‘the challenge.’ 


2. A case study video explains the business challenge and what’s at stake

To begin digging into your success story, show your audience the start of the project. Therefore, explain your client’s problem and the results they hoped to achieve. You also want to point out what was on the line for your client—zero in their urgency to fix the problem.

Likewise, keep your conclusion section in mind so your initial challenge is consistent with the case study video’s results. 


3. Accentuate the scope of the project by offering perspective

For your audience to understand your success, they must grasp its context. For instance, you can talk about the market, audience, timeframe, resources, and competition. 

You can quickly elevate the case study video when your audience ‘sees’ the conditions in which the project unfolded. As you illustrate your context clearly, always choose relevant info, and avoid any fluff! 


4. Use a case study video to present the strategy behind your solution

Get ready for the big reveal: your value proposition. Begin by going over your initial objectives, then introduce the method behind your solution. 

Now’s not the time to be humble! Highlight the innovative approach behind your strategy. Then, show the game plan you used to solve your client’s problem. To do this, divide it into chronological phases within your case study video. Outline how each key moment led to the next, explaining each stage’s relevance. 


5. Showcase your success with solid metrics

Now that you’ve revealed your game plan, you must present your victory! This section of your case study video leans on data to illustrate and back up each goal you achieve. For example, use before and after comparison charts, ROI figures, media mentions, market share growth, and anything else to help depict your success.

Also, nothing conveys credibility like a glowing client testimonial. Getting a client front and center reaffirms your solution and reliability. Besides, a testimonial may offer that client valuable exposure, so mention the advantages of endorsing you when asking for their involvement. 


6. Close your case study video with a bang!

As you wrap up your case study video, recap how you solved the initial challenge. So, always emphasize your value proposition and how it sets your business apart. 

As I said before, your case study video is your opportunity to showcase your innovative and uncommon problem-solving. So, accentuate the fact that you’re always keen for a challenge to lock in your viewers’ high regard. 


Bottom Line

Keep in mind that a case study video doesn’t need to be a flashy sales tool, but it should include compelling storytelling. Thus, make sure the case study video positions you as the perfect solution for your customer’s business needs, and your case study video will be a powerhouse tool for success. 

About Alejandra Copeland
Hello! I’m Alejandra Copeland, and I cut my teeth as a visual communication expert by producing and editing video content for MTV Networks, NBC Universal, and Viacom. Since 2004, I have pushed Andromeda Productions as a premier marketing video production agency. Throughout the years, I’ve created enduring client relationships with multiple Fortune 500 companies, such as MasterCard and Sony Music US Latin.
About Ok Yes Pitch Storytelling
Leveraging 20 years of experience with visual storytelling, I’ve created Ok Yes, a marketing toolkit for early-stage startups and small businesses.
It’s loaded with guides to creatively empower entrepreneurs to tackle things like:

Writing a pitch for your startup
Producing a product demo
Making a persuasive case study
Creating Help and How-To content
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