Drill bits and holes
Drill bits and holes
Alejandra Copeland
Alejandra Copeland
Founder @ Ok Yes
Founder @ Ok Yes
February 25, 2025
February 25, 2025
People don't buy 1/4-inch drill bits;
they buy 1/4-inch holes.
↓
This line from Harvard Business School Professor Theodore Levitt is my #1 marketing quote.
Why?
Clients buy a result a product delivers!
In this case, people aren't interested in owning a drill as an object but rather the hole a drill can make.
Good marketing and product design is all about what your client needs.
But how do you know if your sales message hits that sweet spot?
You can go to market with the message you currently have...
or..
You can test-drive your sales message in pitch practice sessions, where fellow entrepreneurs meet to share each other's pitches and offer constructive feedback.
How do you practice your pitch?
Alejandra Copeland
Founder, Ok Yes Pitch Storytelling
People don't buy 1/4-inch drill bits;
they buy 1/4-inch holes.
↓
This line from Harvard Business School Professor Theodore Levitt is my #1 marketing quote.
Why?
Clients buy a result a product delivers!
In this case, people aren't interested in owning a drill as an object but rather the hole a drill can make.
Good marketing and product design is all about what your client needs.
But how do you know if your sales message hits that sweet spot?
You can go to market with the message you currently have...
or..
You can test-drive your sales message in pitch practice sessions, where fellow entrepreneurs meet to share each other's pitches and offer constructive feedback.
How do you practice your pitch?
Alejandra Copeland
Founder, Ok Yes Pitch Storytelling
People don't buy 1/4-inch drill bits;
they buy 1/4-inch holes.
↓
This line from Harvard Business School Professor Theodore Levitt is my #1 marketing quote.
Why?
Clients buy a result a product delivers!
In this case, people aren't interested in owning a drill as an object but rather the hole a drill can make.
Good marketing and product design is all about what your client needs.
But how do you know if your sales message hits that sweet spot?
You can go to market with the message you currently have...
or..
You can test-drive your sales message in pitch practice sessions, where fellow entrepreneurs meet to share each other's pitches and offer constructive feedback.
How do you practice your pitch?
Alejandra Copeland
Founder, Ok Yes Pitch Storytelling
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About Ok Yes Founder, Alejandra Copeland
Alejandra Copeland cut her teeth as a visual communication expert by producing and editing video content for MTV Networks, NBC Universal, and Viacom. Since 2004, Alejandra has pushed Andromeda Productions as a premier marketing video production agency. She has created enduring client relationships with multiple Fortune 500 companies such as MasterCard and Sony Music US Latin.
Alejandra Copeland cut her teeth as a visual communication expert by producing and editing video content for MTV Networks, NBC Universal, and Viacom. Since 2004, Alejandra has pushed Andromeda Productions as a premier marketing video production agency. She has created enduring client relationships with multiple Fortune 500 companies such as MasterCard and Sony Music US Latin.
All rights reserved © 2025 OK YES LLC. | Privacy Policy
All rights reserved © 2025 OK YES LLC. | Privacy Policy
All rights reserved © 2025 OK YES LLC. | Privacy Policy