Your customer, the Frankenstein


Your customer, the Frankenstein

Alejandra Copeland
Alejandra Copeland
Founder @ Ok Yes
Founder @ Ok Yes
May 20, 2025
May 20, 2025
A 4-Step guide to ruining your pitch
↓
One of the biggest mistakes I see entrepreneurs make when they want to pitch their business?
🧟♀️ They Frankenstein their ideal customer.
They stitch together a "convenient" persona made from random insights, second-hand assumptions, and vague trends:
👉 A juicy stat from a blog post
👉 A random insight from a one-off client
👉 A "target audience" that their competitor is going after
👉 A persona slide they haven't updated in two years
🙅🏻♀️ NO.

Here's the truth:
→ When your customer profile is vague, your message becomes generic.
→ When your message is generic, your offer feels replaceable.
→ And when your offer feels replaceable, you lose the sale.
You must use real stories, data, and empathy to build a message that resonates.
And guess what: Your audience can feel when they're not seen.
So, if you want your pitch to work, start by anchoring it in one real user story.
✅ This is why I created the Ok Yes 🅵🅸🆃 Storyboard Method: A storytelling framework that helps you pitch from your customer's point of view:
🅵 for Failure: What are they struggling with?
🅸 for Innovation: What have they tried? Why didn't it work?
🆃 for Transformation: How does your product finally help them win?
No fluff. No Frankensteins.
😉 It's why the 🅵🅸🆃 Method starts with 𝗙𝗮𝗶𝗹𝘂𝗿𝗲 and not 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀.
You'll get a clear, human-centered story that makes people say:
"Finally — someone gets it."
💥 Send me an email and I'll send you the template.
A 4-Step guide to ruining your pitch
↓
One of the biggest mistakes I see entrepreneurs make when they want to pitch their business?
🧟♀️ They Frankenstein their ideal customer.
They stitch together a "convenient" persona made from random insights, second-hand assumptions, and vague trends:
👉 A juicy stat from a blog post
👉 A random insight from a one-off client
👉 A "target audience" that their competitor is going after
👉 A persona slide they haven't updated in two years
🙅🏻♀️ NO.

Here's the truth:
→ When your customer profile is vague, your message becomes generic.
→ When your message is generic, your offer feels replaceable.
→ And when your offer feels replaceable, you lose the sale.
You must use real stories, data, and empathy to build a message that resonates.
And guess what: Your audience can feel when they're not seen.
So, if you want your pitch to work, start by anchoring it in one real user story.
✅ This is why I created the Ok Yes 🅵🅸🆃 Storyboard Method: A storytelling framework that helps you pitch from your customer's point of view:
🅵 for Failure: What are they struggling with?
🅸 for Innovation: What have they tried? Why didn't it work?
🆃 for Transformation: How does your product finally help them win?
No fluff. No Frankensteins.
😉 It's why the 🅵🅸🆃 Method starts with 𝗙𝗮𝗶𝗹𝘂𝗿𝗲 and not 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀.
You'll get a clear, human-centered story that makes people say:
"Finally — someone gets it."
💥 Send me an email and I'll send you the template.
A 4-Step guide to ruining your pitch
↓
One of the biggest mistakes I see entrepreneurs make when they want to pitch their business?
🧟♀️ They Frankenstein their ideal customer.
They stitch together a "convenient" persona made from random insights, second-hand assumptions, and vague trends:
👉 A juicy stat from a blog post
👉 A random insight from a one-off client
👉 A "target audience" that their competitor is going after
👉 A persona slide they haven't updated in two years
🙅🏻♀️ NO.

Here's the truth:
→ When your customer profile is vague, your message becomes generic.
→ When your message is generic, your offer feels replaceable.
→ And when your offer feels replaceable, you lose the sale.
You must use real stories, data, and empathy to build a message that resonates.
And guess what: Your audience can feel when they're not seen.
So, if you want your pitch to work, start by anchoring it in one real user story.
✅ This is why I created the Ok Yes 🅵🅸🆃 Storyboard Method: A storytelling framework that helps you pitch from your customer's point of view:
🅵 for Failure: What are they struggling with?
🅸 for Innovation: What have they tried? Why didn't it work?
🆃 for Transformation: How does your product finally help them win?
No fluff. No Frankensteins.
😉 It's why the 🅵🅸🆃 Method starts with 𝗙𝗮𝗶𝗹𝘂𝗿𝗲 and not 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀.
You'll get a clear, human-centered story that makes people say:
"Finally — someone gets it."
💥 Send me an email and I'll send you the template.

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About Ok Yes Founder, Alejandra Copeland
Alejandra Copeland cut her teeth as a visual communication expert by producing and editing video content for MTV Networks, NBC Universal, and Viacom. Since 2004, Alejandra has pushed Andromeda Productions as a premier marketing video production agency. She has created enduring client relationships with multiple Fortune 500 companies such as MasterCard and Sony Music US Latin.
Alejandra Copeland cut her teeth as a visual communication expert by producing and editing video content for MTV Networks, NBC Universal, and Viacom. Since 2004, Alejandra has pushed Andromeda Productions as a premier marketing video production agency. She has created enduring client relationships with multiple Fortune 500 companies such as MasterCard and Sony Music US Latin.
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