Alejandra Copeland Speaks on Public Relations at the 2025 IMSP Miami Softlanding Program
Miami, FL — 2025 — The Impacta Miami Softlanding Program (IMSP) is once again proving what it takes to hit the ground running in the U.S. market: the right network, the right visibility, and the right story, early.
As part of the 2025 cohort, Alejandra Copeland, founder of Ok Yes Pitch & Go-to-Market Messaging, delivered a practical session on Public Relations in the U.S., tailored for international founders entering a highly segmented and competitive market.
What Founders Learned
Copeland’s session focused on the realities founders face when landing in a new ecosystem where no one knows them yet. Key topics included:
Navigating relationships with the public and the media in the U.S.
Understanding market segmentation and why one-size-fits-all strategies fail
Building credibility fast in a trust-driven environment
Her message was direct: an idea alone doesn’t create traction. In the U.S., momentum is driven by how clearly founders communicate value, how visible they are in the right rooms, and who can vouch for them.
“LatAm founders have the talent,” Copeland noted. “The work now is making sure the market actually sees it.”
A Network-Powered Launchpad
The session welcomed a group of visionary founders eager to connect locally.
The program was powered by Impacta VC and Project 97, whose collaboration continues to open doors for international entrepreneurs seeking meaningful U.S. market entry.
Special thanks to the team behind the experience for creating a welcoming, high-caliber environment at the 401 space in Brickell, making founders and speakers alike feel right at home.
Why It Matters
The 2025 IMSP Miami Softlanding Program reinforces a critical truth for global founders: traction follows trust, and trust is built through relationships, relevance, and reputation.
In a new market, your story—and who helps carry it—can make all the difference.