Why Your Brand Must Show Up on ChatGPT

Imagine meeting a new prospect and they say: “ChatGPT recommended you.”

Crazy? Not really. That’s where search is headed. Getting mentioned by AI tools like ChatGPT, Perplexity, or even Grok is quickly becoming the new version of showing up on Google’s first page.

Showing up on ChatGPT matters because people aren’t just “searching” anymore.

They’re asking for recommendations. And when an AI tool suggests your brand, it feels like a trusted referral, not an ad. That kind of credibility is priceless. It’s the digital version of word-of-mouth, but on a global scale.

SEO Had Its Time. Now It’s GEO.

SEO (search engine optimization) used to be the crown jewel for getting found online.

But now, GEO, or Generative Engine Optimization, is taking over. GEO is all about making sure your brand shows up when AI tools are asked for recommendations.

I’ve spent over 150 hours digging into this shift, and here’s the truth: the businesses that adapt now are going to win big.

Talking GEO with Entrepreneurs

I recently shared these insights at a Venprendedoras event, which is a group that helps Hispanic female entrepreneurs here in Florida grow and scale.

We met at CoSuite in Brickell, a slick coworking space right in the heart of Miami. And let me tell you: the room was buzzing with energy. Dozens of women ready to figure out how to position their brands for this new reality.

The Presentation: SEO vs. GEO

My talk was called “SEO vs. GEO: The Race to Appear on ChatGPT.”

We covered a mix of practical tips, with some technical, and some no-code tactics that any entrepreneur can start using today.

One of the big takeaways: you need to get your brand into the AI conversation. And that means creating content that shows Expertise, Experience, Authority, and Trustworthiness (E-E-A-T).

Why? Because both Google and AI tools are looking for brands they can “trust” before they recommend them.

Lack of Time: The Entrepreneur's biggest challenge

The most common challenge in the room? Time.

Most small business owners are juggling 20 different roles already. Adding “content strategy for AI” feels impossible.

Here’s my advice: don’t overthink it. Just start.

The cool thing about GEO is that it compounds. Every authentic, high-quality piece of content you put out makes it easier for AI to “see” you next time.

Wrapping It Up

This isn’t some far-off future. AI search is happening now. If ChatGPT isn’t mentioning your brand yet, that’s your signal to start moving.

👉 Want some easy wins? Grab my free guide: Top 3 No-Code Actions to Surge on ChatGPT.

It’ll give you simple steps you can take today, even if you’re strapped for time.