Your customer, the Frankenstein

One of the biggest mistakes I see entrepreneurs make when they want to pitch their business?

🧟‍♀️ They Frankenstein their ideal customer.

They stitch together a "convenient" persona made from random insights, second-hand assumptions, and vague trends:

👉 A juicy stat from a blog post
👉 A random insight from a one-off client
👉 A "target audience" that their competitor is going after
👉 A persona slide they haven't updated in two years
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🙅🏻‍♀️ NO.

Here's the truth:

→ When your customer profile is vague, your message becomes generic.
→ When your message is generic, your offer feels replaceable.
→ And when your offer feels replaceable, you lose the sale.
​

You must use real stories, data, and empathy to build a message that resonates.

And guess what: Your audience can feel when they're not seen.

So, if you want your pitch to work, start by anchoring it in one real user story.

✅ This is why I created the Ok Yes 🅵🅸🆃 Storyboard Method: A storytelling framework that helps you pitch from your customer's point of view:

🅵 for Failure: What are they struggling with?
🅸 for Innovation: What have they tried? Why didn't it work?
🆃 for Transformation: How does your product finally help them win?

No fluff. No Frankensteins.

😉 It's why the 🅵🅸🆃 Method starts with 𝗙𝗮𝗶𝗹𝘂𝗿𝗲 and not 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀.

You'll get a clear, human-centered story that makes people say:
​
​ "Finally — someone gets it."

💥 Send me an email and I'll send you the template.