Video Distribution Strategy: Don't have a car with no wheels

A video without a distribution strategy is like a car with no wheels.

💰 You spent precious time and a fortune creating your video content.

🎥 You had such high hopes for it, but now the content is dead.

😵 It has a handful of views and ZERO RETURN ON INVESTMENT. The internet is wild, with new shiny content popping up daily.

So how do you ensure the video you're putting out gets seen AND lands you a sale?

It's not just about posting it to a platform, adding a few hashtags, and calling it a day.

You must create a campaign to distribute this content; a video distribution strategy (not to be confused with tactics.)

Here are my top Ok Yes PRO Video Distribution Tactics:

𝗣𝗼𝘀𝘁𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺

Ask, where is my audience hanging out? This is a key factor to define your video distribution strategy. A person that uses Instagram may never open LinkedIn and vice versa.

𝗣𝗼𝘀𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁

Create a video that matches the style of the platform. You don't want to make a long, horizontal video if you post it on Instagram.

𝗖𝗮𝗽𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝘀𝘂𝗯𝘁𝗶𝘁𝗹𝗲𝘀

85% of Facebook videos are seen with audio off. So, don't rely on just a sound for the message to come across.

𝗖𝗵𝗼𝗽 𝗮𝗻𝗱 𝘀𝗲𝗿𝘃𝗲 𝗶𝗻 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝘄𝗮𝘆𝘀

Don't forget to repurpose and redistribute your content. You can create a blog entry to post on your website or an email campaign with catchy gifs and feed your video distribution strategy.

𝗚𝗲𝘁 𝘁𝗼 𝘁𝗵𝗲𝗶𝗿 𝗶𝗻𝗯𝗼𝘅

Reach the audience you already have. So send a friendly email about the topic of the video, and drive them to watch it.

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗿𝗲𝗻𝗱𝗶𝗻𝗴?

When you create your video, make sure that you start with a good SEO strategy or with relevant topics for your video distribution strategy. This is how you develop a great title and script.

𝗕𝗼𝗼𝘀𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁

Not all traffic happens organically. Sometimes you need to invest money in boosting your content to reach a much broader audience in a shorter amount of time. Now, if the video didn't perform organically, maybe the content you created didn't resonate with the audience in the first place.